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How Bella Poarchs Build a B tch Became a Gen Z Anthem
How Bella Poarch’s “Build a B*tch” Became a Gen Z Anthem
Bella Poarch, the Filipino-American singer and social media personality, skyrocketed to fame with her viral TikTok videos, particularly her lip-syncing content. However, it was her debut single “Build a B*tch” that truly captured the zeitgeist of Gen Z. Released in May 2021, the song resonated deeply with a generation that values authenticity, self-expression, and empowerment. With its catchy hooks and relatable lyrics, “Build a B*tch” became not just a hit but an anthem that reflected the struggles and aspirations of many young people today.
The Message Behind the Music
The theme of “Build a B*tch” revolves around self-acceptance and rejecting societal standards of beauty. Bella uses humor and playful irony to address the pressure that young women face to conform to unrealistic ideals. By featuring a series of exaggerated scenarios in the music video where customers attempt to design their ‘perfect’ woman, she critiques the unrealistic expectations set by society, especially in the world of social media. This relatability struck a chord with Gen Z, who are known for valuing messages of empowerment and authenticity. The song’s catchy beat and engaging lyrics thus turned it into a celebration of individuality.
A Viral Sensation and Social Media Impact
The Bella Poarch Shop: Expanding the Brand
Moreover, Bella’s success didn’t stop with her music. She took her influence a step further by launching the “Bella Poarch Shop,” where fans can buy exclusive merchandise that embodies the spirit of her brand. This store features a variety of products, from apparel to accessories, all infused with Bella’s unique aesthetic and messaging. The shop not only serves as an avenue for fans to express their support but also reinforces the themes of individuality and empowerment that define her music. By creating a direct connection between her brand and her audience, Bella has effectively tailored her business model to resonate with the values of her generation.
Conclusion: A Lasting Influence
In conclusion, Bella Poarch’s “Build a B*tch” transcends being a mere pop song; it is a cultural phenomenon that captures the essence of Gen Z’s ongoing quest for self-identity and acceptance. From its engaging lyrics to its viral exposure on social media, the anthem not only entertains but also empowers listeners to embrace their true selves. With the expansion of the Bella Poarch Shop, the themes from her music are continually reinforced, creating a comprehensive brand that encourages authenticity and self-love. As Bella continues to evolve as an artist and influencer, the impact of “Build a B*tch” will likely resonate within Gen Z for many years to come.
